According to Brandingmag, the first known example of promotional products being used purposely was in the US, using commemorative buttons. Produced to celebrate George Washington becoming the first President of the newly formed US in 1789, they are generally known as the first proper use of promotional merchandise.
We are constantly surrounded by a whole range of products that advertise a brand in some way. From pens to pins, t shirt to hats the amount of promotional products options are truly endless. But has anything really changed since 1789?
According to PPAI, there are over 30,000 promotional product distributor firms. So how do you set yourself apart? How do you show your clients that you are NEW SCHOOL?
Offering a personalized touch to our promotional product line is a great way to set yourself apart… actually it is the only way to set yourself apart.
#1: Get Personal By Getting Onsite
Old school: You sell pens, mugs and some t-shirts to a local dealership for their grand opening. You don’t attend the grand opening and wait for them to call with their next order.
New school: You show up the day of the local dealers grand opening celebration with your engraving system and the 100 custom logo keychains they bought from you. You personalize the keychains at the event, in the parking lot.
Your personal opportunity: You look like a hero to the owner of dealership, you meet new prospective clients, you gain more business through the dealership, you are asked to come back for their next event. You personally created a way to gain more business, meet new clients, and to show off your unique opportunity.
#2: Increase your income
The promotional products industry has a complex way of using the alphabet to determine how much percentage you can profit from. Getting personal allows you to add an additional income stream. Sure you will still make your B, C or D percentage on the products but giving your customers the option to have their promotional products personalized gives you a way to make an extra $2-10 on each product.
Old school: Sell your promotional bag tag to a local golf course and make C (40%) on the product.
INCOME #1 Sell your custom logo bag tag to the golf course and make C (40%)
* INCOME #2 You engrave the members name on it for an additional $5 a name
*INCOME #3 The golf course calls you because they want to have their own engraving system to personalize the guest bag tags that they need you to supply, so you sell them an engraving system and receive $500 for commission.
Your personal opportunity: Make the commission plus engraving service fee on each piece you engrave - whether from the comfort of your own home or onsite at an event. Don’t be limited to what you can and can’t do.
#3: Get them to call you… a lot
The more you can get your client to think about you for any of their promotional products needs the better off your relationship will be.
Old school: A client wanted to order 500 luggage tags for their sales team. They purchased the luggage tags from you and then took the 50 to be personalized to the local engraver for their top sales leaders.
New school: The client purchases the 500 bag tags from you, has you engrave the 50 for an additional $7 engraving service fee. In 2 weeks calls you to let you know that they will need another 17 personalized, and while they have you on the phone need to repeat their last pen order through you.
Your personal opportunity: The more you say “yes I can do that” to any customer will keep you on the forefront of their minds. Every time they pick up the phone to order a promotional product, make it be you.
#4: Stand out from the crowd
The ability to engrave does not mean everything has to be personalized. The intention of having the engraving system allows you to have a unique offering. With 30,000 other distributors knocking on doors and buying from the same website, standing out in a crowd is the best thing you can do.
Old school: A client calls to get a quote for 250 money clips for their annual meeting. You quote them and are told the distributor before you beat the price by $.50 so they are going to go with them.
New school: A client calls to get a quote for 250 money clips for their annual meeting. You let them know that for a certain price you will not only supply them the money clips but you will also be happy to personalize them with initials for no additional charge.
Your personal opportunity: Use your personalization opportunity as a way to thank your customers for their business and support. This is a great way for you to extend your olive branch to grow your business.
#5: Create your own brand
Promotional products distributors, all 30,000 of them, are trying to build brand awareness on a daily basis. Promoting your own brand is hard to do when everyone is so similar. Adding a unique offering under your own umbrella will help create a buzz that will build your brand quickly and without breaking the bank.
Old school: Put on your tie, head to the desk, make the call, hope for a sale.
New school: Pack up your engraver, head to a local event, shake some hands, head back to your home office and call the leads you got at the event.
Your personal opportunity: Market your identity through onsite events and word will spread quickly that you’re the only game in town.
With so many promotional product options on the market and over 30,000 distributors in the same field (I can’t get over that number) setting yourself apart can be as simple as GETTING PERSONAL. The Jupiter and Company venture kit is a great way to get your brand built into a unique and financially viable position. If you are interested in adding this to your line please book an introductory appointment today to learn more.
As I prepare to head to my dads 80th birthday celebration with my whole family, I can't help but become even more grateful for what he has taught me in this life. His 3 biggest lessons in my life is to be FAIR, FIRM AND CONSISTENT in both personal and business life. These are the tools I use on a daily basis.
As I continue to grow this business and try (we are all doing our best) to raise my kids right I am continually saying these words in my head:
Am I being fair?
Will I be able to stay firm on this?
Is this consistent to what I've been doing?
I am so grateful to all those that have helped me be inspired, remain fair, be smart enough to be firm and
I was having dinner with my awesome friend Toni last night and she asked me, "Aren't you so proud of yourself?" It took me by surprise because I did not immediately say
YES I AM SO PROUD OF MYSELF!!!
I woke up this morning and it wasn't the question that got me, it was my hesitation to answer that bummed me out.
What makes us woman not jump up and brag about what we have accomplished - even something small. With the arrival of social media it is easy to post a pic and give a short quote to get our confidence boosted. BUT that is not a face to face enthusiastic, girl friend high five as we yell HELL YEAH I DID THAT!!!
When I got my first sale - no one said "Good job." When I sold my millionth bag tag - no one said "Wow that is a great feat." When I completed the development of my engraving system - no one said "Congratulations!"
Now I am luckier than ever to have built a company surrounded my beautiful woman who build each other up. That say "Great sale!", "Good job working and running today.", "Good luck with your first party."
This is what is going to make Moms Making Five Figures the most amazing home based business in the USA! I am intentionally putting people in my life to build me up personally and so I can help build them up. Coming from a place of support and friendship can only make life in general better!
Surround yourself intentionally with others that build you up!
YES I AM SO PROUD OF MYSELF! Are you?
July 10, 2017
When I started working at my fathers company back in 1999 I was new to the work force, never worked in sales, and had never even rented a car before on my own. I had a white cloud of security that helped me bounce from state to state traveling 32 weeks a year following the PGA Tour circuit while engraving bag tags for spectators. It was a moving carnival of elite that weekly brought me to the nicest golf courses in the richest towns. It was exciting and different every week and I never would have imagined that the work force would be so easy and fun. That was all before I was married with children.Fast forward to 2013 when my father called and told me he was retiring to take care of my mom and that the company was mine to run as of that day. I remember hanging up the phone looking around my home office with kids toys all over the place, my husband working late that night, and could only image red balls bouncing all over the place with the new added responsibility. For the next 2 years I barely managed my stress but ran the company, remained a decent wife and a totally distracted mom. I knew something had to change. I had to figure out the balance of my life - work or things would start breaking down.Talking with other moms, like myself, that needed to work to supplement some of the family income I learned some things that were important to them and started exploring how to help others with what I was lucky enough to have. I began to develop a way to help other moms have their own business and to create a life they love.Here are the six major concerns that came up and how we have applied them to our business model of helping moms make five figures.
The Jupiter & Co. team is excited to help other moms help their families. We are looking for other moms that want their own home based business in a fun, simple industry. Combining the promotional product industry and the personalization market allows for a creative, open concept. My long history and the team that surrounds me will allow other moms to feel supported and free in creating their own business and helping their families.
Finding Freedom Daily,Heather Founder of Jupiter & Co., Engraver designer and developer, Jupiter Sports employee, wife to an awesome guy and a mom making five figures for her family!