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Friday Thought Series 08: Game, Set, Match: Pickleball and Personalized Gear Score Big for Club Revenues!

Julie Martinez

Pickleball's meteoric rise in popularity offers private clubs a golden opportunity to diversify their offerings and enhance revenue streams. This rapidly growing sport appeals to a wide demographic, making it an ideal addition to any club’s activity roster. By promoting and selling merchandise tailored to pickleball enthusiasts—such as specialized sports bags, gear, and accessories—clubs can attract both new members and retain existing ones. These items serve as perfect gifts or promotional tools, driving foot traffic to the pro shop and boosting overall sales.


Adding an engraving station to personalize sports bags with branded tags is a unique touch that elevates the member experience. This customization option not only makes each item special but also fosters a sense of belonging and pride among club members. Beyond pickleball, clubs can further capitalize on their members' interests by offering equipment for tennis, fly fishing, and shooting, alongside curated tasting events. This holistic approach not only meets the diverse needs of club members but also creates a vibrant and engaging community atmosphere. By strategically integrating these offerings, clubs can ensure a steady stream of revenue while enhancing the member experience, making the club a preferred destination for leisure and sports enthusiasts alike.


Drive foot traffic to your pro shop, boost overall sales, and ensure a steady stream of revenue. Don’t miss out on this chance to transform your club— partner with Jupiter today by filling out this form: https://forms.wix.com/r/7199117479065420754



 
 
 

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Jupiter and Company: Personalized Gifting Solutions

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